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Wednesday, March 1, 2017

Online Marketing News: Generational Video, Facebook Ups the Volume and Hiring an SEO

Infographic: How Gens X, Y and Z Consume Video Content
A new infographic shows how content consumers across generations interact with video content — unsurprisingly, Gen Z consumes video at a higher frequency than their Gen Y and Gen X counterparts, but the platform and preferred format data may surprise you. AdWeek

Facebook Videos Will Now Play With the Sound on by Default

In contrast with a decision made last year to keep the sound from auto-playing on videos in the News Feed, Facebook has opted to turn the automatic sound back on for videos after rumored pressure from advertisers. User groups have reviewed this favorably, but there is also the option to disable auto-play with sound in your individual settings. AdAge

Mind Blowing Business Facts

10. “Last year, for the first time, spending by Apple and Google on patent lawsuits and unusually big-dollar patent purchases exceeded spending on research and development of new products,” writes The New York Times.
9. “U.S. oil production grew more in 2012 than in any year in the history of the domestic industry, which began in 1859,” writes Tom Fowler of The Wall Street Journal.
8. Since 1928, the Dow Jones has increased more than 10% in a single day eight times, declined more than 10% in a single day four times, and gone either up or down more than 5% in a single day 136 times.
7. Related: The population of Americans aged 30 to 44 is about to start increasing for the first time since 2000.
6. There are 3.8 million fewer Americans aged 30 to 44 today than there were a decade ago.
5. According to a study by Harvard professor David Wise and two colleagues, 46.1% of Americans die with less than $10,000 in assets.
4. According to the Deutsche Bank Long-Term Asset Return Study, the last time interest rates were near current levels, in the 1950s, Treasury bonds lost 40% of their inflation-adjusted value over the following three decades.
3. According to Forbes, if a Google employee passes away, “their surviving spouse or domestic partner will receive a check for 50% of their salary every year for the next decade.”
2. If you divide their net worths by their age, Carlos Slim and Bill Gates have each accumulated more than $100,000 in net worth for every hour they’ve been alive.
1. As of January 2013, there are 16 people left in the world who were born in the 1800s, according to the Gerontology Research Group. With dividends reinvested, U.S. stocks have increased 28,000-fold during their lifetimes.