Damaramoe Business Articles: business

Friday, March 10, 2017

How to Get Started with Instagram Ads

Imagine trying to sell Instagram to a venture capitalist back in 2010. “You see, the biggest problem with Facebook and MySpace is that there are too many words. Our social network will be almost entirely pictures. I know, I know, but get this: People will be able to make their pictures look like crappy Polaroids from the 70s and 80s! AND we’ll do it all on mobile, so people can download these pictures at blistering 2G and 3G speeds!”

It seems like a tough pitch, right? Only a few forward-looking folks knew that visual content was the wave of the future. As mobile speeds increased and phones got smarter, Instagram became a major player in the social media world.

These days, Instagram has a massive amount of potential for marketers of every stripe. 90% of Instagram’s 500 million monthly users are under 35. These millennials and Gen-Zers have plenty of buying power, and the platform has taken pains to introduce and develop marketing-friendly features.

Mind Blowing Business Facts

10. “Last year, for the first time, spending by Apple and Google on patent lawsuits and unusually big-dollar patent purchases exceeded spending on research and development of new products,” writes The New York Times.
9. “U.S. oil production grew more in 2012 than in any year in the history of the domestic industry, which began in 1859,” writes Tom Fowler of The Wall Street Journal.
8. Since 1928, the Dow Jones has increased more than 10% in a single day eight times, declined more than 10% in a single day four times, and gone either up or down more than 5% in a single day 136 times.
7. Related: The population of Americans aged 30 to 44 is about to start increasing for the first time since 2000.
6. There are 3.8 million fewer Americans aged 30 to 44 today than there were a decade ago.
5. According to a study by Harvard professor David Wise and two colleagues, 46.1% of Americans die with less than $10,000 in assets.
4. According to the Deutsche Bank Long-Term Asset Return Study, the last time interest rates were near current levels, in the 1950s, Treasury bonds lost 40% of their inflation-adjusted value over the following three decades.
3. According to Forbes, if a Google employee passes away, “their surviving spouse or domestic partner will receive a check for 50% of their salary every year for the next decade.”
2. If you divide their net worths by their age, Carlos Slim and Bill Gates have each accumulated more than $100,000 in net worth for every hour they’ve been alive.
1. As of January 2013, there are 16 people left in the world who were born in the 1800s, according to the Gerontology Research Group. With dividends reinvested, U.S. stocks have increased 28,000-fold during their lifetimes.